Princess Lovely, a curious and impatient young girl, disobeys her father, the King, by venturing into the forbidden Fragrant Valley to smell the magical red roses. Upon doing so, she unwittingly falls under a spell, binding her to the first man she sees – the wicked Gremlin the Grouch. Renamed "Fiona the Failure" and forced into servitude in his dark cave, Princess Lovely slowly forgets her true identity and the loving family she left behind.

Seven years later, the King, heartbroken by his daughter's disappearance, sends the noble Prince Passion on a quest to find her. Armed with a calling horn and the truth of her name, Prince Passion travels the kingdom, proclaiming, "Your name is Lovely and you are Loved." With the help of enchanting Light Fairies, who dance and sing her true name, memories begin to stir in Fiona's mind. As Prince Passion's voice finally reaches her, Princess Lovely remembers who she truly is, breaking the Gremlin's spell. Reunited with her rescuer and surrounded by the fragrance of love from the red roses, Princess Lovely embraces her true identity and finds love with Prince Passion, finally returning home.

This story teaches children several valuable lessons:
* Obedience and Trust: Princess Lovely's disobedience to her father's wise instructions leads to dire consequences, highlighting the importance of listening to and trusting those who care for us.
* The Power of Identity and Self-Worth: The story emphasizes that our true identity, given to us by those who love us, is powerful. Even when circumstances or others try to diminish us, remembering who we truly are and that we are loved can break negative spells and bring freedom.
* Love and Perseverance: The King's unwavering love and Prince Passion's persistent search demonstrate the enduring nature of love and the importance of never giving up on those we care about.
* The Danger of Impatience: Princess Lovely's impatience to experience something she wasn't ready for led her into a dangerous situation, illustrating that good things often come to those who wait.